Electronic Direct Mail
Medidata can connect you with > 40% of NZ HCPs using eDM.
We all know gaining consent from HCPs to engage with them via email is challenging. We are constantly working on this for you and now have email addresses and marketing consent for ~40% of NZ HCPs.
EDM is an excellent way to add value to HCPs by providing them with online medical education and access to webcasts or other health related tools that can’t be sent by mail.
Medidata can design, setup and broadcast eDM on your behalf. We also actively update email addresses and monitor click through rates and bounces so you can measure the success of your campaign.
Mailhouse Services
Medidata offers the most tailored range of mailhouse services available to the health sector in New Zealand.
Mail remains the best way to ensure you reach all your target HCPs. Using the Medidata database guarantees accurate and effective targeting. Services include direct marketing via mail and fax. The Medidata database is above the 95% NZ Post accuracy threshold which enables us to gain maximum discounted bulk mail postage rates on your behalf.
We also offer a full suite of logistics services – response handling; warehousing; fulfilment and reporting that can be integrated into your territory management system to meet your specific needs and create customised reports for your sales team.