Structural merging ....
Medidata offers a special tailored service to healthcare marketers which allows clients to integrate their own territory management structure with the Medidata Healthcare Professional Database.
As a result, Medidata data can be more readily used by the client's representatives, because it is presented by the client's own territory management structure.
... And data merging
Medidata can integrate call history from clients' Territory Management Systems (eg. number of calls in a defined period) with selected information from the Medidata database (eg. GP interest data and mailing response data) to provide representatives with valuable pre-call information and a competitive edge.